Track more than weight: muscle, fat, visceral fat, bone mass, BMI and 52 other metrics — accurate results in seconds from home.
The science behind Body Composition
tracking — covered in:
As your body ages naturally, your body composition changes — muscle declines, fat shifts, metabolism slows. NOOA measures exactly what's changing so you know what to do about it.
Less muscle means slower metabolism, lower energy, and harder fat loss. As muscle declines (sarcopenia), imbalances develop — causing joint stress and chronic back pain. NOOA measures muscle mass in each limb separately so you can see exactly where the problem is.
*Source: Mayo Clinic
Visceral fat triples in your 40s and 50s and is the the most dangerous fat that wraps around your organs — and it directly affects your metabolic health. Unlike other scales, NOOA measures it in actual pounds, not a general score: a real number you can track and reduce.
After 45, muscle fades and fat creeps in. The load shifts to your joints and lower back — posture suffers, pain follows. NOOA shows you exactly where you're losing muscle and gaining fat.
Your metabolism has changed — most scales haven't caught up. NOOA calculates your personal basal metabolic rate from your actual body composition, not an outdated formula based on height and weight. Get your real number, updated every day.
A traditional bathroom scale reads one number. If you lose 3 lbs of muscle and gain 3 lbs of visceral fat, it says "no change" — while your body composition and metabolic health have quietly gotten worse. NOOA provides muscle, visceral fat, and BMR as separate, trackable numbers instead of a single weight.
Muscle mass per limb, visceral fat in pounds, protein levels, metabolic rate, hydration — and 52 more data points that tell you exactly what's happening inside your body and where you need to take action to improve your health.
NOOA tells you exactly how much fat to lose and muscle to gain, and helps you track your progress over time. Updated with every weigh-in.
+97%
of NOOA users improved body composition within 3 months of regular use.
Based on a survey of 1,000 NOOA users. Results may vary.
See what changes in your body each decade — and how NOOA helps you stay ahead of it.
See what changes in your body each decade — and how NOOA helps you stay ahead of it.
90%
Over 90% correlation
with clinical DEXA scans*
Body Scan Accuracy (%)
*8-electrode BIA correlates closely with clinical DEXA scans in peer-reviewed studies — over 90% for muscle and body-fat measures.
45
Days
We’re confident you’ll love the NOOA Band. If it’s not the right fit for you, simply return it within 45 days for a full refund.
Designed to optimize health and body composition
NOOA measures 57 body composition metrics in one weigh-in — muscle mass, visceral fat, metabolic rate, and more — so you can see exactly what your body is made of and track every change, from day one.
Lose body fat without slowing your metabolism.
Correct imbalances and improve your posture.
Build muscle mass and track where it grows.
Track your metabolic rate and what changes it.
Know your body. Then train, eat, and age on your terms.
See exactly what your body is made of — fat, muscle, water, and protein
Understand how your diet and training are actually changing your body composition
Lose fat without losing muscle — and see the difference in exact pounds
Build muscle and track exactly where it's growing — per limb
Correct muscle imbalances and reduce joint and back pain
Get exact targets — how much fat to lose and muscle to gain to reach your optimal composition
45-day refund policy
Free shipping
Free app included
No subscription
"After years of back pain and unexplained weight gain, I finally feel in control of my body again. NOOA showed me exactly where my muscle imbalances were — and 3 months later, the pain is gone and I've lost 13 lbs of fat."
Anna P.
Verified Buyer
Body Fat: Your total fat mass as a percentage and exact weight in lbs — split into subcutaneous and visceral fat separately.
Visceral Fat: Fat stored around your organs, measured in exact lbs — not a vague index score. Directly linked to metabolic health and chronic disease risk.
Protein Mass: The protein content in your muscle tissue — reflects your muscle quality, recovery speed, and nutritional status. Tracked as % and exact lbs.
Body Water: Split into intracellular and extracellular water — a precise measure of cellular hydration and recovery status.
Basal Metabolic Rate: Your personal calorie burn at rest, calculated from your actual body composition — not a generic formula based on height and weight.
We tested NOOA with real users to make sure it delivers real results — not just data.
The results:
Visible body composition changes in as little as 60 days
87% improved fat loss while retaining muscle mass
83% saw a reduction in visceral fat within 3 months
95% showed improved muscle symmetry
"I thought it was just another smart scale. Three months in, my visceral fat dropped from 6.2lbs to 4.1lbs and I gained 1.8lbs of muscle. The numbers don't lie."
| Feature |
|
Other Smart Scales
|
|---|---|---|
| Pricing | $224 | $100–$400 |
| App | Free — forever | None or basic |
| Total metrics | 57 | 8–15 |
| Connectivity | Wi-Fi + Bluetooth | Bluetooth only |
| Visceral fat in lbs | ||
| Segmental muscle per limb | ||
| Protein tracking | ||
| Exact fat & muscle targets |
Matt Jones
Registered Nutritionist & Metabolic Health Specialist
Matt Jones focuses on metabolic syndrome and healthy aging after 45. Applies 15+ years of experience to help adults in their prime to establish daily lifestyle habits that address metabolic changes and minimize chronic health risks.
Karl Grikis, MD
Interventional Cardiologist | PhD Candidate | Clinical Trial Investigator
Interventional cardiologist with 10+ years at Pauls Stradiņš Clinical University Hospital in Riga. Combines complex coronary care with a focus on cardiovascular prevention and long-term heart health.
Step on hold the handle. Stand still for 25 seconds.
Step off the scale, your data gets synced automatically via Wifi or Bluetooth.
Check the app 57 metrics, trends, and your personal daily targets.
Science-backed. AI-powered. Built for the body that changes after 45, NOOA delivers
57 metrics to help you optimize your body composition and health.
NOOA measures muscle, fat, water, and protein across every part of your body. 57 metrics, updated with every weigh-in.
After 45, muscle declines, visceral fat increases, and metabolism slows. NOOA tracks exactly what's changing — so you can act before it becomes a problem.
NOOA tells you exactly how much fat to lose and muscle to gain — in lbs. Not general advice. Your numbers, based on your body.
Daily body composition data and personalized recommendations — so you stay on top of your body's fitness and health.
NOOA is a smart scale that measures 57 body composition metrics in one measurement — muscle mass, visceral fat, metabolic rate, protein levels, hydration, and more. It connects via Wi-Fi and syncs your data automatically to the free NOOA app.
A regular scale gives you one number — weight. NOOA measures what your weight is made of: muscle, fat, water, protein — broken down by every part of your body. 57 metrics vs. 1.
NOOA uses 8-electrode Bioelectrical Impedance Analysis — the same clinical-grade technology used in medical body composition analysis. 4 electrodes in the base + 4 in the stainless steel handle send current through your entire body, not just your legs.
Yes. The NOOA app is free — forever. No subscription, no paywall, no hidden fees. Every metric, every trend, every recommendation included.
Yes. NOOA has built-in Wi-Fi — it syncs your data automatically to the cloud. Your phone doesn't need to be nearby or unlocked. It also stores 100 measurements on the device itself.
Up to 10 users. NOOA automatically recognizes who is stepping on it based on weight variance — no manual selection needed.
Yes — NOOA is built specifically for the body that changes after 45. It tracks the metrics that matter most at this life stage: visceral fat, muscle mass per limb, protein levels, and metabolic rate.
NOOA syncs with Apple Health and Google Fit so all your health data is in one place.
